TheClickerGuy SEO Case Study

Introduction

‘Engineer turned photographer’ isn’t a new story for everyone!! Faisal Shaikh also known as TheClickerGuy is a Food and Product Photographer based in Mumbai. He started his photography journey in 2015. He’s having keen experience in still photography. 

His website: TheClickerGuy.com

He began his journey in photography with food brands, gradually expanding to wedding photography. His excellent work gained traction through word of mouth, leading him to venture into food and product photography.

In his view, Professionalism doesn’t mean making zero mistakes and setting up everything at once. Every circumstance is different depending upon the various aspects such as location, light, product, etc. Professionalism is how fast one can identify the problem, experiment, and solve it.

The reason why he consider himself a more professional is because he is better at learning!

Challenges

  • Client Acquisition through Word of Mouth: TheClickerGuy relies on word-of-mouth referrals to attract clients, showcasing the trust and satisfaction earned through past projects.
  • Organic Traffic Insufficiency: Despite having a website, TheClickerGuy experienced a shortfall in organic traffic, limiting its reach and potential visibility to a wider audience.
  • Online Presence Challenges: TheClickerGuy’s website faced significant challenges, including a lack of search engine rankings, low organic visitor counts, and a weak online presence, contributing to restricted online inquiries.

Goals and Objectives:

  • Organic Traffic Growth: As the website lacks organic visitors, the goal of the client is to increase brand awareness by increasing organic traffic.
  • Enhancing Search Rankings: As the website has not strong online presence, the website needs to be ranked on the keywords people are actually searching for and needs to improve rankings against competitors’ websites.
  • Conversion Enhancement: There is a need to generate clients through online media by turning organic visitors into potential clients.
SEO Company Local Logic Media

Our Aim:

  • Increase the number of organic visitors.
  • Bring the website’s ranking up against competitors.
  • Focus on the target audience’s needs to increase conversions.

Strategy and Approach:

1. Keyword Research:

  • TheClickerGuy’s website comprises 7 pages. Out of these, three have been identified for keyword research: the home page, food page, and product page.
  • We conducted keyword research for these pages and identified several keywords.
  • Here are some of the primary keywords:

– Best food stylist in Mumbai
– Professional food photographer in Mumbai
– Food photographer in Mumbai
– Product photographer in Mumbai.

SEO Company Local Logic Media
SEO Company Local Logic Media

2. Technical Fixes:

  • We have implemented technical improvements on the website, which encompass addressing issues such as page speed, mobile responsiveness, and URL structures.
  • These enhancements have been made to ensure a seamless browsing experience and enhance search engine crawlability.
  • The website is now integrated with Google Analytics and Google Search Console.
  • Furthermore, we have submitted an XML sitemap to Google Search Console, facilitating improved indexing.
  • Additionally, a thorough review of the robots.txt file has been conducted to ensure more effective crawling.

3. Content Strategy:

  • We have generated content based on extensively researched keywords, ensuring that the created material fulfills the needs and interests of the target audience of TheClikerGuy.
  • This encompassed crafting content for the home page, food page, and product pages.
  • Additionally, we have produced engaging blog content to further enrich the website’s offerings.
SEO Company Local Logic Media
SEO Company Local Logic Media

4. On - Page Optimization

  • After completing the content, we proceeded to incorporate it into the website’s pages.
  • We generated and optimized meta titles and meta descriptions for the home page, food, and product pages.
  • Organized header tags, applied image alt tags, executed internal linking, and meticulously formatted the content to ensure optimal readability.

5. Off - Page SEO

  • We’ve established backlinks for TheClickerGuy website across various platforms, including web directories, social bookmarking sites, local classified directories, article listings, and profile links.
  • Monthly we have been creating 30-40 backlinks across the web.
  • These backlinks have been generated on high-quality websites boasting substantial domain authority.
  • As a result, TheClickerGuy website’s authority and reputation have received a significant boost.
SEO Company Local Logic Media

Local SEO

  • We’ve successfully executed local SEO strategies for TheClickerGuy’s Google My Business page.
  • We’ve optimized the Google My Business listing, ensuring accurate and up-to-date information, high-quality images, and relevant keywords.
  • We’ve also obtained local citations from reputable directories and websites, enhancing the business’s online presence.
  • By encouraging positive reviews from satisfied clients, we’ve built trust and credibility, making TheClickerGuy more visible to local audiences searching for photography services in Mumbai.
  • These combined efforts have effectively boosted the business’s visibility and engagement within Mumbai.

RESULTS

  • We dedicated our efforts to enhancing the website’s performance from December 2021 to January 2023. During the second month of this journey, a significant achievement came to light as we secured a place on the first page for the keyword “food photographer in Mumbai.“
  • During the initial two months, our progress was marked by 739 impressions and 50 clicks, reflecting a promising start.
  • Spanning the period from December 2021 to January 2023, TheClickerGuy’s website garnered a remarkable 15628 impressions across the online landscape, accompanied by 279 clicks. This achievement was further highlighted by a consistent monthly average click rate falling within the range of 50 to 70.
  • In the time frame from December 2021 to January 2022, our user base numbered just 18 users. Remarkably, we steered this number upwards to an impressive 260 users from November 2022 to December 2022.
  • In the initial months, there were around 5 to 6 inquiries, but subsequently, their number escalated to 25 to 30.

Keyword: Food Photographer In Mumbai

The website was ranked on First Number on the First Page for the Keyword Product Photographer In Mumbai.

Keyword: Best Food Stylist In Mumbai

The website was ranked on First Page for the Keyword Best Food Stylist In Mumbai.

Keyword: Product Photographer In Mumbai

The website was ranked on First Page for the Keyword Product Photographer In Mumbai.